Your brand is your mark of distinction. In an increasingly connected world it becomes even more imperative that you differentiate yourself from competitors. But what’s the best branding strategy to set you apart?
With nearly 6 billion smartphones globally, mobile needs to be an integral part of your branding strategy. Consumers expect consistency across all channels, as well as highly customized experiences on their mobile device. Iconic brands like Campbell Soup Company understand that achieving brand alignment is core to achieving customer loyalty. This enables you to engage customers on a meaningful level and differentiate your brand from the noise.
In this web seminar we’ll discuss how Campbell’s has leveraged their mobile site to enhance their brand and build customer loyalty. You will learn:
• Mobile branding best practices
• What is the mobile mind shift?
• The benefits of loyalty programs
• The difference between brand utility and brand experience
• How customer loyalty affects your bottom lin