How Walmart is Growing Conversion Rates 3x Faster than Amazon
Walmart’s Mobile Checkout is gaining on Amazon
With 44% of online sales last year, Amazon is without question the dominant player in the eCommerce market. Recently, the challenger Walmart has been flexing its muscle in the conversion space boosting conversion rates up 45% while Amazon has only risen 16%.
Walmart has shown a long-term commitment to providing a better shopping experience to its customer base that will adapt to changing customer expectations by focusing on the delivery of a seamless shopping experience across all channels, including mobile.
So what’s behind Walmart’s mobile conversion acceleration? It’s a clear alignment of their Checkout UX, customer base, and business goals. While there are hundreds of dimensions involved in the checkout experience, this report examines the most prominent ones that differentiate Walmart and Amazon.